Lighted signs are a necessary commodity for street businesses. Advantages of lighted signs include:
People recognize your establishment through your lighted sign board. If they had visited you before, your fancy lighted sign board would be registered in their memory, and if they are looking for you after a substantial time-gap, then perhaps your lighted sign could guide them.
People may refer to your lighted sign board during conversation, and thus the popularity of your business may start to grow.
An appealing lighted sign board can target potential customers who tend to buy from another particular market.